Facebook Pixel

Thank you Joanna Dueweke-Perez from ProsperUs Detroit for sharing with us how you The organization has been using tools from the first four steps of the DEF as part of an ongoing project.

ProsperUS Detroit is an economic development organization that provides entrepreneur training, business services, financial coaching and micro-lending to entrepreneurs in Detroit’s neighborhoods. Their place-based microenterprise development strategy builds neighborhood economies by reducing barriers that low income immigrant and minority entrepreneurs face when starting and sustaining a small business.

The Anchor Business Project is managed by ProsperUs Detroit on behalf of The Kresge Foundation in partnership with the New Economy Initiative (NEI). This pilot project infused selected businesses with $25K in grant capital, paired with coordinated coaching and technical assistance (with an allowance of $6,250). The coaching and technical assistance are a partnership between ProsperUs Detroit and community development organizations (CDOs) and the experiences of the businesses, business owners, and commercial corridors will be examined for impact.

The Anchor Business Project is underway at the time of writing. So far, the team has used tools from the first four steps of the Data Equity Framework. They began with the Project Purpose and Funding Web, to clearly outline the project and the interplay of power dynamics that will act upon it, followed by the Motivation Touchstone to explicitly outline the rewards, restrictions and explicit motivation for the project.

In designing the project, they utilized the Perspective Microscope to brainstorm as many different project design possibilities as possible before using the 5 Ws (Who, What, Where, When, Why) to refine their research question. The team has begun data collection and sourcing with surveys, which utilize a Perceived Marginalization Scale, and intends to add in interviews and yarning as they go on.

From the organization’s inception, ProsperUs has been rooted in collaboration, and the Anchor Business Project is a deepening of that work. The team are looking forward to using the DEF tools from the Analysis, Interpretation, and Communication and Distribution steps to continue embedding equity into their project at every stage.

*The CDO partners include Grandmont Rosedale Development Corporation, Jefferson East, Inc., Live6 Alliance, Midtown Detroit, Inc., NW Goldberg Cares, Osborn Neighborhood Alliance, and Southwest Detroit Business Association.